BusinessU: How to Marry Sales and Marketing

September 29, 2020 9:00 AM - 10:15 AM (EDT)


Have you ever felt the divide between sales and marketing? Do you wonder why that relationship feels like a bad marriage? Do your sales feel the impact of the disjointed messages? Join us for a highly impactful and interactive session to make sure the marriage between the two is long lasting.

Attendees will walk away with skills that are able to be immediately implemented: 

  • How marketing fills the top of the sales funnel with good prospects.
  • How to make sure the marketing message matches the sales message by creating a rock solid 30 Second Commercial.
  • How to convert prospects to leads using the message co-created between the two departments.

Instruction by Matt Scarchilli, Sandler Training and John Schaefer, Schaefer Media & Marketing

This event is virtual and you will receive the session link the day before.

Presenting Sponsor



United States

Contact Information

Capital Region Chamber
Name: Jennifer Sims
Phone: (518) 431-1418
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